Last updated: 16 June 2026

This Privacy Policy explains how Owlytic (Pty) Ltd trading as Owlaroo collects, uses, stores, protects, shares and processes personal information when you visit the Owlaroo website, create an account, place an order, download digital products, subscribe to emails, complete forms, access free resources, use membership features, or communicate with us.

This Privacy Policy also includes our Cookie Policy.

Business name: Owlytic (Pty) Ltd
Trading as: Owlaroo
Email: hi@owlaroo.com
Telephone: +27871531858
Physical address: 22 Jeremy Road, Hadison Park, Kimberley, 8301, South Africa

Owlaroo is committed to protecting your privacy and processing personal information lawfully, fairly, transparently and responsibly. This Policy is intended to comply with the Protection of Personal Information Act, 4 of 2013, commonly known as POPIA, as well as other applicable privacy and data protection laws where relevant.

By using the Owlaroo website, purchasing products, downloading files, submitting forms, subscribing to communications, or otherwise interacting with Owlaroo, you agree to the processing of your personal information as described in this Privacy Policy.

If you do not agree with this Privacy Policy, you should not use the website or provide personal information to Owlaroo.

1. Who is responsible for your personal information

For the purposes of POPIA and applicable privacy laws, Owlytic (Pty) Ltd trading as Owlaroo is the responsible party for the personal information it collects and processes through the Owlaroo website, online store, forms, email systems, customer accounts, downloads and related services.

Where third-party service providers process information on our behalf, they act as operators, processors or independent responsible parties/controllers depending on their role, their own terms and the applicable law.

2. What this Policy applies to

This Privacy Policy applies to personal information collected through:

  1. the Owlaroo website;
  2. the Owlaroo online shop;
  3. WooCommerce checkout and account areas;
  4. digital product downloads;
  5. free printable signups;
  6. email newsletter subscriptions;
  7. contact forms and support requests;
  8. customer accounts;
  9. membership or subscription areas, if used;
  10. payment processing;
  11. website analytics;
  12. marketing and advertising tools;
  13. cookies and similar technologies;
  14. social media interactions with Owlaroo;
  15. any other online or electronic communication with Owlaroo.

This Policy does not apply to third-party websites, platforms, payment providers, social media networks, or external services that have their own privacy policies.

3. Personal information we may collect

Depending on how you use the website, Owlaroo may collect the following types of personal information:

3.1 Account and identity information

We may collect:

  1. your name;
  2. username;
  3. email address;
  4. billing details;
  5. customer account details;
  6. password or encrypted password data;
  7. order history;
  8. download history;
  9. membership or subscription status, if applicable.

3.2 Contact and communication information

We may collect:

  1. your email address;
  2. telephone number, if provided;
  3. messages sent through contact forms;
  4. support requests;
  5. customer service communication;
  6. product queries;
  7. refund or download issue requests;
  8. feedback, reviews or testimonials.

3.3 Order and transaction information

When you buy a product, we may collect:

  1. product names purchased;
  2. order number;
  3. billing name;
  4. billing address, where required;
  5. email address used for the order;
  6. payment status;
  7. currency selected;
  8. coupon or discount use;
  9. tax-related information, where applicable;
  10. order notes;
  11. refund, cancellation or chargeback information.

We do not intentionally store full card details on Owlaroo systems. Payment information is processed by third-party payment providers.

3.4 Digital download information

We may collect:

  1. files purchased or downloaded;
  2. download permissions;
  3. download attempts;
  4. download expiry information;
  5. IP address connected to downloads;
  6. account or email associated with downloads;
  7. access logs used to protect digital files and prevent misuse.

3.5 Marketing and email information

If you subscribe to our emails, request a free resource, join a mailing list, or opt in to marketing, we may collect:

  1. your name, if provided;
  2. email address;
  3. subscription status;
  4. form submission details;
  5. email preferences;
  6. consent records;
  7. email open, click or engagement information, where tracked;
  8. unsubscribe records;
  9. products or resources you showed interest in.

3.6 Technical and website usage information

When you use the website, we may collect technical information such as:

  1. IP address;
  2. browser type;
  3. device type;
  4. operating system;
  5. approximate location based on IP address;
  6. pages visited;
  7. time spent on the website;
  8. referring website;
  9. cart and checkout behaviour;
  10. website errors;
  11. cookie identifiers;
  12. session data;
  13. security logs;
  14. analytics data.

3.7 Social media information

If you interact with Owlaroo on social media, we may see information made available by the relevant platform, such as:

  1. your public profile name;
  2. public comments;
  3. direct messages sent to Owlaroo;
  4. reactions, shares or tags;
  5. content you choose to send to us.

Social media platforms process your information according to their own privacy policies.

3.8 Children’s information

Owlaroo creates educational resources for children, but the website, purchases, downloads, accounts, checkout and communication are intended to be handled by adults.

We do not knowingly request or collect personal information directly from children for purchasing, marketing, accounts or support.

If a child’s personal information is provided to us by a parent, guardian, teacher or authorised adult, the adult confirms that they have the legal authority to provide that information.

If we become aware that we have collected personal information from a child without proper adult consent or legal basis, we may delete or restrict that information.

4. Special personal information

Owlaroo does not intentionally request sensitive or special personal information unless it is necessary for a specific lawful purpose.

You should not send us unnecessary sensitive information, including information about health, disability, medical conditions, religion, race, biometric information, criminal history, or a child’s private details unless it is directly relevant and you are legally entitled to share it.

If you voluntarily provide sensitive information to us, we will process it only as reasonably necessary for the purpose for which it was provided, where permitted by law.

5. How we collect personal information

We may collect personal information when you:

  1. visit the website;
  2. create an account;
  3. place an order;
  4. complete checkout;
  5. download a free or paid product;
  6. subscribe to emails;
  7. complete a form;
  8. contact us for support;
  9. request a refund or download assistance;
  10. leave a review;
  11. use coupons or promotions;
  12. interact with us on social media;
  13. accept, reject or manage cookies;
  14. browse the shop or product pages;
  15. join a membership or subscription, if available.

We may also receive limited information from third-party service providers involved in payment processing, email delivery, website security, analytics, advertising, hosting, order processing, fraud prevention or customer support.

6. Why we process your personal information

Owlaroo processes personal information for the following purposes:

6.1 To operate the online store

We use personal information to:

  1. process orders;
  2. confirm payments;
  3. deliver digital products;
  4. create customer accounts;
  5. manage downloads;
  6. provide receipts and order confirmations;
  7. manage refunds or disputes;
  8. prevent fraud;
  9. maintain order records.

6.2 To provide customer support

We use personal information to:

  1. respond to questions;
  2. help with download issues;
  3. investigate payment or access problems;
  4. provide product-related assistance;
  5. resolve complaints;
  6. communicate about your order.

6.3 To send transactional emails

We may send emails about:

  1. order confirmations;
  2. payment confirmations;
  3. download links;
  4. account details;
  5. password resets;
  6. refund updates;
  7. subscription or membership updates;
  8. important service notices;
  9. legal or policy updates.

Transactional emails are necessary for providing the products or services you requested and are not the same as optional marketing emails.

6.4 To send marketing emails

Where you have subscribed, opted in, requested a free resource, or where otherwise permitted by law, we may send marketing emails about:

  1. new printables;
  2. free resources;
  3. product launches;
  4. bundles;
  5. educational content;
  6. promotions;
  7. learning tips;
  8. Owlaroo updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at hi@owlaroo.com.

6.5 To improve the website and products

We may use information to:

  1. understand which products are popular;
  2. improve product pages;
  3. improve checkout flow;
  4. identify technical issues;
  5. improve website speed and usability;
  6. develop new resources;
  7. improve marketing relevance;
  8. analyse customer needs.

6.6 To protect Owlaroo and its intellectual property

We may process information to:

  1. detect unauthorised downloads;
  2. prevent account misuse;
  3. prevent payment fraud;
  4. investigate licence breaches;
  5. enforce Terms and Conditions;
  6. protect copyrighted files;
  7. respond to chargebacks;
  8. prevent unlawful sharing or resale.

6.7 To comply with legal obligations

We may process information to:

  1. keep accounting records;
  2. comply with tax obligations;
  3. comply with consumer protection laws;
  4. respond to lawful requests;
  5. comply with POPIA or other applicable privacy laws;
  6. maintain business records;
  7. protect legal rights.

7. Legal basis for processing

Owlaroo processes personal information only where there is a lawful basis to do so.

Depending on the situation, we may process personal information based on:

  1. your consent;
  2. performance of a contract with you;
  3. compliance with a legal obligation;
  4. protection of a legitimate interest;
  5. pursuit of our legitimate business interests;
  6. protection of your legitimate interests;
  7. another lawful basis allowed by applicable law.

Examples include:

  1. processing your order because it is necessary to provide the product you purchased;
  2. storing order records because we may be legally required to keep accounting records;
  3. sending marketing emails where you have consented or where the law allows;
  4. using security logs to protect the website and prevent fraud;
  5. using analytics to improve the website, subject to cookie consent where required.

8. Direct marketing

Owlaroo may send direct marketing communications by email only where permitted by law.

We may send marketing emails where:

  1. you have subscribed;
  2. you requested a free resource;
  3. you opted in at checkout or through a form;
  4. you are an existing customer and the communication is permitted by law;
  5. another lawful basis applies.

Every marketing email should include a way to unsubscribe.

You can opt out of marketing at any time by using the unsubscribe link in an email or by contacting hi@owlaroo.com.

Opting out of marketing does not stop transactional emails relating to your purchases, account, downloads, legal notices or customer support.

9. Sharing of personal information

Owlaroo does not sell your personal information.

We may share personal information only where necessary and lawful, including with:

  1. website hosting providers;
  2. email delivery providers;
  3. payment gateways;
  4. accounting or tax systems;
  5. WooCommerce-related tools;
  6. customer relationship management tools;
  7. form and automation tools;
  8. analytics providers;
  9. advertising platforms, where cookies or consent allow;
  10. security and fraud-prevention tools;
  11. backup and storage providers;
  12. IT support providers;
  13. legal, accounting or professional advisers;
  14. regulators, authorities or courts where legally required.

Third-party providers may process information in South Africa or other countries.

We require service providers to process personal information only for authorised purposes and to protect it appropriately, where required by law and reasonably possible.

10. Payment processing

Payments are processed through third-party payment providers.

Owlaroo may receive payment status, transaction references, customer billing details, order details, currency information and fraud-prevention signals, but we do not intentionally store full card details on our own systems.

Payment providers process your information according to their own terms, security standards and privacy policies.

You should review the privacy policies of the payment provider used at checkout.

Owlaroo is not responsible for the privacy practices of independent third-party payment providers.

11. International transfers of personal information

Owlaroo is based in South Africa, but we may use third-party service providers located in other countries.

Your personal information may therefore be transferred to, stored in, or accessed from countries outside South Africa.

Where personal information is transferred internationally, we will take reasonable steps to ensure that the transfer is lawful and that appropriate protection is in place where required by POPIA or other applicable privacy laws.

International transfers may occur when we use services for:

  1. website hosting;
  2. email marketing;
  3. payment processing;
  4. analytics;
  5. cloud storage;
  6. backups;
  7. website security;
  8. advertising;
  9. technical support.

By using the website and providing information, you understand that your information may be processed in countries where data protection laws may differ from those in your country.

12. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required or allowed by law.

Retention periods may depend on:

  1. legal record-keeping requirements;
  2. tax and accounting obligations;
  3. order history and customer support needs;
  4. download access requirements;
  5. fraud prevention;
  6. dispute resolution;
  7. chargeback periods;
  8. subscription or membership status;
  9. marketing consent;
  10. intellectual property protection;
  11. business records.

When information is no longer required, we will take reasonable steps to delete, destroy, anonymise or restrict it, where practical and lawful.

13. Security of personal information

Owlaroo takes reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

Security measures may include:

  1. secure website hosting;
  2. SSL encryption;
  3. password-protected systems;
  4. access controls;
  5. plugin and system updates;
  6. security monitoring;
  7. backup procedures;
  8. malware scanning;
  9. firewall or security tools;
  10. limited access to personal information;
  11. use of reputable third-party providers.

No website, electronic communication, payment system or digital storage method is completely secure. Owlaroo cannot guarantee absolute security, but we will take reasonable steps to protect personal information.

If we become aware of a security compromise involving personal information, we will take reasonable steps to investigate, contain, mitigate and notify affected parties and authorities where required by law.

14. Your privacy rights

Depending on the law that applies to you, you may have rights regarding your personal information.

These may include the right to:

  1. ask what personal information we hold about you;
  2. request access to your personal information;
  3. request correction of inaccurate, outdated or incomplete information;
  4. request deletion of personal information where lawful and practical;
  5. object to certain processing;
  6. withdraw consent where processing is based on consent;
  7. unsubscribe from direct marketing;
  8. request restriction of processing in appropriate cases;
  9. complain to the relevant privacy authority;
  10. request information about third parties who have received your information, where applicable.

To exercise your rights, contact hi@owlaroo.com.

We may need to verify your identity before responding to a privacy request.

We may refuse or limit a request where permitted by law, including where we need to retain information for legal, accounting, contractual, fraud-prevention, dispute, security or legitimate business reasons.

15. Accuracy of personal information

You are responsible for providing accurate and up-to-date information when placing an order, creating an account, completing forms or contacting us.

You can contact us at hi@owlaroo.com if you need to correct your personal information.

Owlaroo is not responsible for failed delivery of download links, order emails or support responses caused by incorrect information provided by you.

16. Customer accounts

If you create an account, you are responsible for keeping your login details secure.

You should not share your account password with anyone.

If you believe your account has been accessed without permission, contact hi@owlaroo.com.

Owlaroo may suspend or restrict accounts where we suspect fraud, unlawful activity, unauthorised file sharing, payment disputes, licence breaches, or misuse of the website.

17. Reviews, testimonials and user-submitted content

If you submit a review, testimonial, comment, image, message or other content to Owlaroo, we may use it for customer support, website display, marketing, product improvement or promotional purposes.

You should not submit private information about children, learners, other adults or third parties unless you have permission and it is appropriate to do so.

Owlaroo may moderate, edit, remove or refuse to publish submitted content.

18. Children’s privacy

Owlaroo products are designed for use by children under adult supervision, but the website is intended for use by adults.

Children should not create accounts, place orders, submit forms, make payments, subscribe to emails or contact Owlaroo without a parent, guardian or competent adult.

If a parent or guardian believes that a child has provided personal information to Owlaroo without proper consent, they should contact hi@owlaroo.com so that we can review and take appropriate action.

19. Cookie Policy

This section explains how Owlaroo uses cookies and similar technologies.

19.1 What cookies are

Cookies are small files or pieces of information stored on your device when you visit a website.

Cookies can help websites work properly, remember your preferences, keep items in your cart, improve security, analyse website performance, personalise content, and support marketing.

Similar technologies may include pixels, tags, scripts, local storage, session storage and tracking technologies.

19.2 Types of cookies we may use

Owlaroo may use the following types of cookies:

Strictly necessary cookies

These cookies are required for the website to work properly.

They may be used for:

  1. shopping cart functionality;
  2. checkout;
  3. payment security;
  4. account login;
  5. download access;
  6. website security;
  7. fraud prevention;
  8. remembering cookie preferences;
  9. load balancing;
  10. essential website functions.

You cannot usually disable strictly necessary cookies through the website because the site may not function correctly without them.

Functional cookies

These cookies help the website remember choices you make, such as:

  1. selected currency;
  2. language preferences;
  3. display preferences;
  4. login preferences;
  5. form information, where applicable.

Functional cookies improve usability but may not always be strictly necessary.

Analytics cookies

Analytics cookies help us understand how visitors use the website.

They may help us see:

  1. which pages are visited;
  2. how visitors move through the site;
  3. which products are viewed;
  4. where visitors come from;
  5. website errors;
  6. checkout performance;
  7. general trends and usage patterns.

Analytics data helps us improve the website, products and customer experience.

Marketing and advertising cookies

Marketing cookies may be used to:

  1. measure advertising performance;
  2. show relevant ads;
  3. build remarketing audiences;
  4. understand campaign results;
  5. limit repeated ads;
  6. track conversions;
  7. improve marketing relevance.

Marketing cookies may involve third-party platforms.

We will use marketing cookies only where lawful and where required consent has been obtained.

Social media cookies

Social media platforms may set cookies or collect information if you interact with embedded content, share buttons, social feeds, videos, links, or social media plugins.

These platforms control their own cookies and privacy practices.

20. Third-party tools that may use cookies

Depending on the live website setup, Owlaroo may use tools or plugins that set cookies or process technical information, including:

  1. WooCommerce;
  2. Elementor;
  3. currency switcher tools;
  4. payment gateways;
  5. email marketing tools;
  6. form plugins;
  7. analytics tools;
  8. advertising platforms;
  9. website security plugins;
  10. caching and performance tools;
  11. social media integrations;
  12. Google services, where enabled;
  13. Meta or other advertising pixels, where enabled;
  14. PayPal or other payment tools, where used;
  15. Paystack or other payment tools, where used.

The exact cookies used may change when plugins, services or website features are added, removed or updated.

21. Cookie consent

Where required by law, Owlaroo will request your consent before setting non-essential cookies.

Strictly necessary cookies may be used without consent because they are needed to provide the website, cart, checkout, account, security or download services you request.

Where a cookie banner or consent tool is available, you may be able to accept, reject or manage non-essential cookies.

You can also manage cookies through your browser settings.

If you block or delete cookies, some website features may not work correctly.

22. Managing cookies in your browser

Most browsers allow you to:

  1. view cookies;
  2. delete cookies;
  3. block cookies;
  4. block third-party cookies;
  5. clear browsing data;
  6. receive warnings before cookies are set;
  7. manage site permissions.

If you disable cookies, the website may not remember your cart, checkout, login, currency, language, download access or preferences.

23. Cookie retention

Cookies may be session cookies or persistent cookies.

Session cookies expire when you close your browser.

Persistent cookies remain on your device for a set period or until you delete them.

The exact lifespan of cookies depends on the tool, plugin or service that sets them.

Owlaroo will review cookies from time to time and remove unnecessary cookies where reasonably practical.

24. Email tracking

Marketing emails may use tracking technologies that show whether an email was opened, whether links were clicked, or whether a subscriber interacted with content.

This helps us understand which content is useful and improve future emails.

You can unsubscribe from marketing emails at any time.

Transactional emails related to orders, accounts, downloads, payments, password resets or legal notices may still be sent even if you unsubscribe from marketing.

25. Automated decision-making and profiling

Owlaroo does not intentionally make decisions that have a legal or similarly significant effect on you based solely on automated processing.

We may use limited automated tools for:

  1. fraud prevention;
  2. spam protection;
  3. email segmentation;
  4. customer groups;
  5. product recommendations;
  6. abandoned cart reminders;
  7. marketing preferences;
  8. website analytics.

These tools help operate and improve the website, but they are not intended to make legally significant decisions about you.

26. Links to other websites

The website may contain links to third-party websites, platforms, social media pages or external tools.

Owlaroo is not responsible for the privacy practices, cookie practices, security or content of third-party websites.

You should read the privacy policy and cookie policy of any third-party website you visit.

27. Complaints

If you have a privacy concern, please contact Owlaroo first at hi@owlaroo.com so that we can try to resolve the issue.

You may also have the right to lodge a complaint with the relevant privacy or data protection authority in your country.

For South African users, POPIA is regulated by the Information Regulator of South Africa.

28. Updates to this Privacy Policy

Owlaroo may update this Privacy Policy from time to time.

The updated version will be published on the website with a new “Last updated” date.

Your continued use of the website after the updated Policy is published means you accept the updated Policy, where permitted by law.

If changes are material, we may take reasonable steps to notify users, such as through the website, email or a notice at checkout.

29. Contact

For privacy questions, data requests, cookie questions, marketing preferences, complaints or requests relating to your personal information, contact:

Owlytic (Pty) Ltd trading as Owlaroo
Email: hi@owlaroo.com
Telephone: +27871531858
Address: 22 Jeremy Road, Hadison Park, Kimberley, 8301, South Africa

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